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At ΓEA⅃ Brokerage Technologies, we know buying or selling your home is a big move. You might feel overwhelmed or burdened by everything involved in preparing your home for sale and preparing to relocate. Well...
You are in the right place!
On this page, you will learn about the current Laguna Beach housing market and how to make strategic and informed decisions to help you obtain the best ROi for your home.

Under $3M
41 Active Listings
0 "Coming Soon"
84 Sold YTD 2024
92 Sold Properties 2023
116 Sold Properties 2022
269 Sold Properties 2021
Overview
146 Active Listings
191 Sold Properties 2024
$1,860 Average Price / SqFt
$10,250 Average Rent
200 Total Sold 2023
265 Total Sold 2022
479 Total Sold 2021
$3M to $5M
38 Active Listings
0 "Coming Soon"
60 Sold YTD 2024
64 Sold Properties 2023
86 Sold Properties 2022
133 Sold Properties 2021
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home
Home sold for $5.4M / Zestimate was $3,567,700
How do you determine what your house is worth?
Pricing Strategies
Factors to consider are size, condition, location, current market , amenities and more
Overpricing your home will most likely cause you to lose money
Give your home the opportunity to receive "Top Dollar"
Curb Appeal
To Stage or not to Stage?
Preparing the home to show online and in person
Showing Preparation
68% has now grown to 98%! 98% of Home Buyers are shopping online before they decide to see a home -N.A.R.
Should you have your home inspected prior to listing?
Advantages of having inspections done prior to listing
Gives you The Best chance of closing escrow for the agreed to price
Best chance of receiving an offer with FAVORABLE TERMS and for the HIGHEST PRICE your home deserves when there are competing offers
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosing is better than under-disclosing
Disclose! Disclose! Disclose!
If you have to ask if you should disclose it, DISCLOSE
Determine Your Buying Power
My professional guidance cost you nothing -for now! Legislation may change that dynamic.
Have somebody in your corner as soon as you decide to purchase a home.
"Jessica is a class act! She is an incredibly hard worker"
Jessica is a class act! She is an incredibly hard worker. She is willing to do whatever is needed to get the job done. She has a positive attitude. She’s cool under stress. She is kind and smart and has a fun personality tied up with a ribbon of professionalism!! She’s the whole package and we highly recommend her as she made our experience buying and selling amazing!
- Andra Miller
If you want an agent that will work for you 24/7 and doesn't mind getting her hands dirty cleaning out a house that had been lived in for 67 years; if you want an agent that will keep the process on track and you informed; if you want an agent who will continue to offer support long, long after the deal has closed--then Jessica Gannon should be your choice!
-Linda and Ken Minohara
"Jessica is honest, caring, and knowledgeable, and goes above and beyond for her clients."
Jessica is honest, caring, and knowledgeable, and goes above and beyond for her clients. I was a first time homebuyer working with her and felt completely at ease in her hands. She was so on top of everything and always looking ahead at the next steps. She’s very responsive and thoughtful. Best of all, she’s down to earth and fun to be around. She makes the experience enjoyable. Can’t recommend her enough!